It is not working. Now I’m sharing this bench with a bunch of artfully tattooed dudes eating food that smells unbearable. The oldest of them in Jerry’s Kids shirt with grey hair and septum ring is complaining about clients he is training. I have no idea who Jerry’s Kids are – I am not cool enough. I have to get back to work. Across from me is a David Karp lookalike eating a sandwich. It is not implausible that it is David Karp – Tumblr office is 3 blocks from here. Do founders of wildly popular microblogging platforms eat sandwiches by themselves on park benches?