
I think they correlate to certain words in your posts and tags. This is why I avoid spelling out swear words. They might also run analytics on how often you post or reblog. I’m sure there are whole discussion groups in the darkweb on how to write these vile things, which I have no time or inclination to research.
What I don’t understand is why go through such efforts. Really, what do they stand to gain if they get you to interact with them?
Does anyone know?