Recent weeks have brought controversy over electronic billboards in restaurants and shopping precincts that utilize advanced facial recognition techniques to not only provide personalized advertisements but also measure and record the consumer and their response, ostensibly to enable retailers to provide more targeted marketing and services.
In Oslo, the restaurant Peppe’s Pizza had its usage of such billboards exposed due to a crashed digital advertisement that revealed the coding behind its facial recognition system. The billboard includes a camera and facial recognition software that can register gender, whether the watcher is young or an adult, facial expression, whether they wear glasses. and duration of time spent at the billboard.
Don’t put your photos on anything owned by Facebook, Google or Apple (or that can be, in the future).
“Facial recognition tech makes it official: There is no privacy anymore”