OMG
My reaction, too, initially.
But then I thought this is inevitable and maybe a responsible thing to do, in IoT age, if we are to prevent Mirai-botnet-type attacks.
The alternative here is only to use hardware that runs open source software that we know can’t be used by a corporation for its own enrichment at our expense.
We even have precedents (routers that run DD-WRT and Tomato).
Sonos says users must accept new privacy policy or devices may “cease to function”